With mobile-first indexing, Google predominantly uses the mobile version of the content for indexing and ranking, making mobile responsiveness critical for SEO. That means consumers may be discovering your site through your images. In order for them to do this, though, you have to add alt-text to your images. Featured snippets are excerpts from web pages that Google displays at the top of its search results, often called ‘position zero,’ to answer user queries directly. These snippets can be directly clickable to the relevant section on the source page and are instrumental in increasing click-through rates and enhancing brand authority.
NAP: A note for local businesses
They’re constantly tweaking their rubrics for assessing content—not to mention the many outside influences. From semantic search to featured snippets to AI results, the space keeps evolving. The ideal On Page SEO score varies, but it generally means your page is well-optimized according to SEO best practices. While Off Page SEO might seem less controllable compared to On Page SEO, it’s equally important. A well-rounded SEO strategy requires a balance of both On Page and Off Page efforts. To better cater to customer needs and encourage repeat purchases, I recommend adding personalised product recommendations to your product pages.
- In order to show your website in search engine results pages (SERPs), Google has to know what your page is about.
- Using specific keywords where possible as well as synonyms and phrasing alternatives that are semantically the same can optimize your pages while keeping text fluid and natural.
- On-page SEO, also known as on-site SEO, is the process of optimizing webpages and their content for search engines and users.
- Utilizing search intent in SEO is about discovering what searchers want to get when they plug in a search query and then providing that information.
📝 53. Optimize Image Alt Tags
And the better Google understands your page, the more likely it will be to rank your content for relevant search terms. It’s good to review your on-page SEO strategy often, so you can ensure you’re keeping your strategy agile. With Google’s algorithm continually evolving, it’s important to keep SEO Anomaly your SEO strategy fresh, so you can improve your rankings. In addition, you should regularly add new pages of content to your site so that search engines will see that you’re hard at work for your customers.
They help users discover more relevant content and they make it easier for search engines to understand your site structure. But it’s an important part of your on-page optimization checklist because it can influence whether users click through to your page. If you want your page to display prominently in the SERPs, use schema markup. Schema markup, or structured data, is code that helps search engines better understand and categorize web pages.
6 Tối ưu URL
Google’s algorithms now assess content quality more effectively. You increase your chance of ranking well by focusing on these factors. Both aim to improve a website’s visibility and ranking on search engine results pages. However, they focus on different aspects and use unique techniques. No doubt, an effective SEO strategy should not only lead to higher rankings but also help you generate more income.